FATIMA ALI HUSSEIN ZAWIA
Senior Digital Media Strategist | Operations & Donor Visibility Specialist
Profile summary
Digital Media Expert with 9+ years managing Paid and Organic Social Media campaigns. Achieved 2 million users in organic reach, managed WFP operations using WINGS/SAP, and optimized creative workflows with Generative AI. Committed to donor visibility and deliverable-based reporting.
Career highlights
Managed WFP Operations with WINGS/SAP: Managed unit-level financial workflows via WINGS (SAP), overseeing the end-to-end procurement cycle, vendor invoicing, and budget tracking for the World Food Programme.
Optimized Creative Workflows with Generative AI: Used Generative AI to optimize visual concepts and marketing copy for performance marketing efforts in paid media campaigns.
Scaled Organic Reach to 2 Million: Digital Platforms: Directed digital platforms for the World Food Programme, achieving 2 million users via data-driven storytelling.
Achieved 100% Donor Compliance: Visibility Reporting: Led bilingual visibility reporting for KSRelief and UAE Aid, ensuring total adherence to branding and protection protocols.
Key skills
Professional experience
This individual was responsible for designing and managing paid media campaigns. The role involved using Generative AI to optimize visual concepts and marketing copy for performance marketing efforts.
- Designing and managing paid media campaigns using Generative AI to optimize visual concepts and marketing copy
Directed institutional digital platforms, achieving 2 million organic reach in 2021 and 1.8 million in 2022 through data-driven storytelling. Led bilingual visibility reports for major contributors, ensuring 100% compliance with branding and protection protocols. Managed unit-level financial workflows via WINGS (SAP), overseeing the end-to-end procurement cycle, vendor invoicing, and budget tracking. Served as the focal point for the Global Multimedia Hub, managing the systematic archiving and uploading of organizational digital assets. Led frequent field missions to capture high-quality photo/video assets, conducting interviews with beneficiaries while ensuring strict adherence to protection and consent protocols. Managed field staff communication networks to streamline real-time content gathering from remote distribution points.
- Directed institutional digital platforms, achieving 2 Million Organic Reach (2021) and 1.8 Million (2022) through data-driven storytelling
- Spearheaded Bilingual Visibility Reports for major contributors (KSRelief, UAE Aid), ensuring 100% compliance with branding and protection protocols
- Managed unit-level financial workflows via WINGS (SAP), overseeing the full Procurement Cycle, vendor invoicing, and budget tracking
- Served as the focal point for the Global Multimedia Hub, managing digital asset archiving
- Led frequent Field Missions to capture high-quality assets and conducted beneficiary interviews adhering to protection protocols
- Managed field staff communication networks (WhatsApp) to streamline real-time content gathering
Managed beneficiary feedback and inquiries, establishing a foundation in field-level communication and community accountability.
- Managed beneficiary feedback and inquiries to establish field-level communication foundations
Managed digital advertising spend, analyzing daily performance data to optimize reach and audience engagement.
- Managed digital ad spend and analyzed daily performance data to optimize reach and engagement
Led production for video content and creative assets, improving brand visibility across Southeast Asian markets.
- Directed production for video content and creative assets, improving brand visibility across Southeast Asian markets